Little Adult Criminals free essay sample

In â€Å"Little Adult Criminals† the New York Times Editorial argues that even though some violent crimes are more serious, minors should be tried in a juvenile court system rather than in an adult court system. To help persuade the audience to see the point of view the author uses two of the three rhetorical appeals, which are logos and pathos. The New York Times Editorial uses logos to convince the audience by using some examples, statistics and supportive facts to the argument that is being made, and pathos is used to persuade the audience to see the point of view by appealing to their emotions against children being sentenced to adult prison. The rhetorical appeal that was mainly used in this article is logos, which convinces the audience by using examples, statistics and supportive facts about children being sent to adult prison. Logos is first used in the beginning of the article when introducing Lionel Tate, a 14 year old boy who was convicted of first degree murder for beating his 6 year old friend to death when he was 12 years old and he was sentenced to prison for life without parole and his mother did not accept the bargain of three years in a juvenile facility with 10 years of probation. We will write a custom essay sample on Little Adult Criminals or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Logos is once again used in the example of Nathaniel Brazill, who is a 13 year old boy that was convicted of second degree murder and sentenced to 25 years to life in prison because he shot his teacher for not letting him back into the class room after he was suspended for throwing water balloons and when he received his sentence from the judge his response back was, â€Å"Not too bad†. This case left people wondering whether discipline would have change the outcome if he had not lived in an environment where access to a gun or any weapon was easy. The examples that are used shows the audience that the New York Times Editorial does have valid and credible facts. The New York Times Editorial continues to use logos when they state that according to the medical research that has been done recently, the brain is not fully developed in teenage years so although a 17 year old repeat offender does have a conscience of what they are doing, a 12 year old however does not fully comprehend what they are doing or what the consequences would be for their action so a child should not be sentenced to serve time in an adult prison because they do not have the â€Å"emotional maturity† to control themselves. This article could have been more effective with logos if the medical research included the age in which the brain has fully developed. The logos that have been used gave examples of the two crimes done by minors and the punishment they received for their actions as well as a medical research that has been done proving that children under the age of 14 do not completely understand what they do and cannot control their impulses. The New York Times Editorial uses logos again when they note that, in the case of 13 year old Nathaniel Brazill, even the Governor Jeb Bush states that â€Å"There should be a sensitivity to the fact that a 14-year-old is not a little adult† therefore he should not have been tried as an adult and some of the jurors rethought the case and whether the boys should have been tried in a juvenile court instead of an adult court. Juvenile courts rarely ever have instances when it was necessary for a minor to be transferred to an adult court for instance if a 17 year old were to commit a violent premeditated crime Pathos is used to persuade the audience through their emotions and to demonstrate that juveniles should not be placed in adult prison or tried as adults because by placing a 12 year old child in an adult prison for half or most of their life would be to give up on them so instead of placing them in adult facilities they could be placed in a juvenile facility where they can go through counseling, rehabilitation and other services so that if they get out then they will not most likely become criminals again. The pathos used in this article was good because it is sad for young children such as Nathaniel Brazill and Lionel Tate to be sentenced to adult prison at the `age of 12 and 13 years old. The logos could have been more effective is the medical research would have given more information as far as when the brain fully develops and how developed it is at the age of 12 or 13 years old. There is no ethos used in this article but if there was it would be used to give credibility to the argument that is being made. There was no point in time where the author made a connection with the article and himself. The New York Times Editorial does an insufficient job at arguing the point of view in this article. It is not well balanced between the three rhetorical appeals because although it is strong in logos and good in pathos it lacks ethos completely. Although there are flaws in the article and it lacks ethos the argument that juveniles should not be placed in an adult facility or judged in an adult court but should be in a juvenile facility where they can be counseled and go through rehabilitation and other things to help them is convincing. The logos could be more effective if more information about the medical research was included or if there was another example of a juvenile criminal but the logos that was used gave good examples of the two boys who committed murder and were sentenced to adult prison for life. The New York Times Editorial brings the idea that juveniles should go to juvenile prison and once they become of age their case should be reviewed and if It calls for it then they be transferred to adult prison to the attention of the audience. The pathos could be more effective if it focused more on how young kids have easy access to guns and weapons of any kind and if it talked more about young kids being in an adult prison are more likely to become lifelong criminals than if they were in a juvenile prison because in a juvenile prison they have things that they offer to help counsel but in an adult prison it is very different. The article itself was well written but it was not very well balanced so although it was still a little convincing it was not very effective.

Essay on Femininity and Feminism and the Histories of Art

Essay on Femininity and Feminism and the Histories of Art Essay on Femininity and Feminism and the Histories of Art Essay on Femininity and Feminism and the Histories of ArtGriselda Pollock in her work â€Å"In Vision and Difference: Femininity and Feminism and the Histories of Art† gives us some arguments which extend beyond issues about impressionist painting and parity of artists who are women. She outlines the spaces of femininity in works of artists compering female artists and the artists, who are men.The author indicates that a big amount of outstanding modern art works are considered and viewed extremely in the scope of sexuality and commercial exchange of it. In those works of art women are often pictured as subjects, which have a purpose to please men’s eye. We often see a bar with a female bartender or naked women in paintings (Olympia (1863) and A Bar at the Folies-Bergere (1881-82) by EdouardManet).Have you ever seen a modern painting with a naked man on it? Such painting will look ridiculous. A huge amount of modern arts are simply made just for men, for their pleasure, and women are selling their bodies to the artists. There had been social and subjective difference between women and men for several centuries. Such asymmetry has a historical background.The author mentions some female artists and their art works in order to compare them with paintings painted by male artists. Berthe Morisot and Mary Cassatt for instant were representatives of Impressionist exhibiting society. Griselda Pollockanalyses the differences between art works of these two female artists and male artists using space criteria. She analyses the location where women are depicted. In the case of female artists, private areas and domestic territory are included. On the contrary of male paintings, female artists depict women in the public domain scenes, for instance, of promenading, driving in the park, being at the theater, boating (At the terrace (1874), The harbor at Lorient (1869) by Berthe Morisot). Women are represented carrying their children, not being some naked courtesa ns or some bartenders. Women’s looks are not sexualized in the paintings of female artists.The author is also pointing out the spatial argument. The spatial order within the painting made by women is different from the spatial order on the man’s painting. When we are talking about female’s works of art, it is reasonable to mention the following arguments. The disposition of different subjects and the point, from which the painting has been made, make the viewer involved and taken into position of depicted person. Sometimes the viewer’s gaze is obstructed from the foreground by the depicted figure. Therefore, the viewer feels some dislocation between the woman depicted and the rest of the world. There are boundaries between two spatial systems. The differences lie in the wayperson can relate to the painting and objects depicted in it. For example,The garden of the princess (1864) by EdouardManet gives the viewer only ability of observing the scene, not bei ng present in the painting. It makes the viewer independent and absent. But the point of view of women’s painting put the person somewhere in the middle. The viewer is not absolutely absent, but also not to personally involved. The painting simply demonstrates historical moment.The women may be depicted in exactly the opposite way depending on the location and clothing. The respectable woman is well dressed and accompanied by her husband in a park. The girl of easy virtue is showing some parts of her body and her dress is not so modest.There was quite distinctive separation of women’s and men’s public territory in bourgeois society. Women were not supposed to visit public places alone. They were considered to be home keepers. If woman showed up alone in public places, she had risked to be judged by society. She could be disgraced and defamed. Female artists like Berthe Morisot and Mary Cassatt showed us that discomfort and vulnerability of lonely women in public places. Women depicted by Mary Cassatt in The Loge (1882) show the reality and true feelings of such women. One of them seems suppressed and the other one is covering her face. That is the evidence that they feel uncomfortable. The yeas of the public were fixed on these ladies. Male artist Auguste Renoir in The loge (1874) shows the same location but from a different point of view. The woman in his picture draws attention of a viewer to herself. She is depicted presumably for a male spectator. We see a picture of a woman. She is the only object of this painting.It is Griselda Pollocks opinion that that line between public and private life of a woman is not just a division of her world, it is also the frontier of the spaces of femininity. While men could move freely in public world, women were restricted. Women could not observe the world because of such restriction of visiting public places alone. On the contrary of man, woman had no freedom of looking and acknowledging. She was th e object of men’s gaze by herself. It was a man who had a whole freedom.The ways the women are depicted in private areas are also different. Female artist, Marry Cassat, for example, shows the maids simple washing. The maid is half naked. But not sexualized. She is not pictured as fallen woman. The artist depicted maid in the way, that she is not the subject of voyeuristic gaze. The viewer sees a simple act of private life. Griselda Pollock analyses Degas’s painting. The male artist shows the same act of private life in absolutely opposite way. The woman in his painting is definitely a subject to sexual commodification. It is also reasonable to mention about class division between women. The author suggests that bourgeoise and proletarian are depicted in different locations. It is a woman from the proletariat painted as a maid washing herself.In conclusion Griselda Pollock is talking about the spaces of femininity nowadays. It still regulates women lives. Author indica tes that modernity is still out there. It is still with us. Women are even more vulnerable to assault. Women are not able to move safely.   They are still objects to annoying looks by men and even victim to sexual crimes. That is why it is so important to analyze modernist art works in the scope of femininity.   It is important to discern sexualized structures and discover past resistance with the help of works of art. That could serve a factor to discovering new spaces of femininity.Now I would like to test arguments given in paper work by Griselda Pollock, which were summarized above, using the assigned work of art. A Box at the Italian Theatre was painted by Eva Gonzalà ¨s in 1874. It is currently located in the permanent collection of the Musà ©e d’Orsay in Paris. A Box at the Italian Theatre may truly be considered as a representative of impressionism in female version.At first, let’s analyze the space criteria. We see a woman in the public place. It is a de cent place, which is a theater. Eva Gonzalà ¨s depicts the character of the painting sitting in the box, so we can assume that she seeks for some privacy. Woman perhaps wants to feel herself a little bit more comfortable that is why she chooses some enclosed space. The character prefers to avoid some annoying looks of men and condemnation. This woman is allegedly alone in the theater. But that fact that she has her seat in a box gives us these associations with wealth and status. She can afford this privileged seat. The analysis of the location and the dress of the lady depicted bring us to the conclusion that this woman is a representative of the bourgeoisie.If we are talking about the women’s vulnerability in public places, we will see how precisely Eva Gonzalà ¨sconveys this problematic. The seat next to the lady is empty. We can assume that she came alone. But the woman obviously doesn’t have the possibility of observing the performance. As we can see she is cons tantly under the gaze of some man. That man seems interested in the lady, but she has her eye glued to the scene. The woman is restricted again. She has denied in freedom of looking and observing peacefully without any interferences.At the same time the posture and the way the woman sits gives us the feeling that she feels quite comfortable and that gaze of a man doesn’t disturb her.The analyzed painting supports statements of Griselda Pollock mentioned in her work â€Å"In Vision and Difference: Femininity and Feminism and the Histories of Art†. It shows the way female artists depicted women with all their vulnerable nature. It depicts the spaces of femininity.

MD Program Step-by-Step Guide

How to Get Into a BS/MD Program Step-by-Step Guide SAT / ACT Prep Online Guides and Tips Is your goal to become a doctor? Do you want to put yourself on a fast track to medical school and making your dream a reality? If so, you may want to consider applying for a BS/MD program. In this article, I'll explain what theseprograms are and go overexactly how to get into a BS/MD program, so that you can be one step closer to your dream of becoming a doctor. What Is a BS/MD Program? A BS/MD program offers you admission to medical school if you meet certain minimum requirements while you’re in college or applying to colleges. You can apply for a BS/MD program as a high school student during the regular college application process. Additionally, there are BS/MD programs you can apply to as an underclassman in college. Most people begin applying to med school the summer between their junior and senior years of college, so BS/MD programscan let you know you've been accepted to med school years before many of your peers find out. Much of the information in this article is geared towards current high school students who are considering applying to programs that admit first-year students, but some of the advice and information also applies to current college students who are contemplating entering a BS/MD program. Typically, for BS/MD programs, you have to maintain a 3.5 GPA while in college, and many programs still require you to take the MCAT, the medical school entrance exam. However, assuming you meet the minimum requirements, you’ll be guaranteed admission to the medical school that’s associated with your BS/MD program. Usually, it takes at least eight years to finish your undergraduate and medical school programs, but sometimes, you can do so in six or seven through a BS/MD program. Upon completion of the program, you’ll have a Bachelor of Science and a Doctor of Medicine degrees. Requirements for Getting Into a BS/MD Program Getting into a BS/MD program is extremely difficult. Each program has different requirements, but, in all cases, you need a high GPA and stellar standardized test scores.The requirements are usually much stricter than those for other undergraduate applicants. The University of Missouri-Kansas City's BS/MD program has a minimum unweighted GPA requirement of 3.0, one of the lowest for a BS/MD program. However, the average unweighted high school GPA for an admitted student to the program is a 3.80. The minimum ACT score is a 24, but the average for admitted students is a 31. The minimum SAT score is 1090, but the average score for an admitted student is 1380. So, even if the bare minimum that a BS/MD program requires isn't that competitive, expect to need stellar academics if you want to actually get acceptedbecause the competition will be tough. Also, for most BS/MD programs, you have to write a personal statement, get recommendations, and do an interview. Additionally, you’ll be evaluated on your extracurricular activities. These programs want to see that you’ve demonstrated leadership and achievement; furthermore, they like to see involvement in extracurriculars related to health and medicine. Here’s a chart with the minimum GPA and standardized test requirements for some BS/MD programs to give you an idea of what you need to be eligible for most of these programs. Keep in mind that you’ll probably need to comfortably exceed the minimum requirements to give yourself a decent shot at getting into these programs. School GPA SAT ACT SAT Subject Tests University of Alabama at Birmingham 3.5 1340 30 Not Required Baylor University 3.7 or top 5% 1400 32 Not Required University of Cincinnati No minimum requirement 1300 29 Not Required Drexel University 3.5 1360 31 Not Required Florida Atlantic University 4.3 weighted 1450 33 Recommended University of Miami 3.75 1400 32 600 in Math and one Science (Biology, Chemistry, or Physics) The College of New Jersey/New Jersey Medical School 4.5 weighted or top 5% 1500 35 Not Required Rutgers University Top 10% 1400 32 Not Required Saint Louis University No C's 1330 30 Not Required While the table should give you an idea of the minimum requirements of different BS/MD programs, as mentioned above, you’ll likely have to do substantially better to have a reasonable chance of getting accepted. To give yourself a good chance of getting into a BS/MD program, you should shoot for at least a 3.8 unweighted GPA and either a 1500 SAT score or a 34 composite ACT score. Basically, getting into a BS/MD program is on par with getting admitted to the most selective colleges in the country. Dom Sagolla/Flickr How to Get Into a BS/MD Program: Application Components Now I’ll focus on each component of your BS/MD program application and offer advice and tips to make yourself as competitive for these programs as possible. Your GPA and Classes Your high school transcript is probably the most important component in determining whether or not you gain admission to a BS/MD program. First, your goal should be to get as close to a 4.0 GPA as possible. Also, you should make sure to excel in the most rigorous math and science classes offered at your school. Because pre-med programs and medical school are very science intensive, you want to show that you’re extremely capable of doing well in demanding science classes. Depending on what classes your school offers, you should plan on taking at least two of these three classes: AP Biology, AP Chemistry, and AP Physics. Your Standardized Tests Again, you need exceptional SAT/ACT scores to make yourself competitive for admission. You should follow our tips to get a perfect SAT or ACT score. We recommend taking the SAT/ACT for the first time by the fall of your junior year. If you don’t reach your target score, you can retake the test in the spring, and, hopefully, you won’t have to worry about it during your senior year when you’ll be busy with school, extracurricular activities, and college applications. Know how long you’ll have to study to reach your target score. Remember that you want to get at least a 1500 on the SAT or a 34 on the ACT to give yourself a good chance to get into a BS/MD program. Also, many programs require SAT Subject Tests. I recommend taking your SAT Subject Tests in the spring of your junior year. Some schools have guidelines on what subject tests you must take, but even if there are no specific subject requirements, you're probably going to want to take a math and science SAT Subject Test. If you're doing well in high-level math and science classes, you shouldn't have much trouble with the SAT Subject Tests, assuming you spend a little time to familiarize yourself with the tests. If you take the tests in subjects you excel at, you should do very well. Your Extracurricular Activities BS/MD programs want to admit students who have exceptional achievements both in and out of the classroom. Your commitment to your extracurricular activities demonstrates your willingness to do more than what’s required and your initiative to actively pursue your passions. Because BS/MD programs are looking for students who are passionate about pursuing a career in medicine, you should have at least a couple of extracurriculars related to your interest in the medical field. You may want to volunteer at a hospital, shadow a doctor, help a professor with medical research, or get involved with a summer medical program. Extracurriculars are a great way to separate yourself from other applicants who have similar grades and test scores. You'll enhance your applications and gain valuable experience by pursuing leadership positions, conducting research, and participating in otheractivities that show your potential and achievement in the medical field. Your College Essay Your college essay or personal statement is another critical component of your college application. The essay gives the school an opportunity to get to know you outside of your grades and accomplishments. It can give you a chance to explain any unique obstacles you’ve had to overcome or express why you’re motivated to become a doctor. College essays can be challenging and time-consuming. Learn what you need to know about college essays and how to come up with great essay ideas. I recommend starting to work on your college essays the summer before your senior year or at the beginning of your senior year at the latest. The essays aren’t very long, but you want to give yourself ample time to write and revise your college essays. I've worked with hundreds of students who procrastinated on their college essays, and they ended up not having enough time to produce their best work. In a few years, you too could be sporting a stethoscope. Your Recommendations While your college essay allows a school to get to know you from your own perspective, your recommendations help a college get to know you from another person's perspective. Most BS/MD programs will require recommendations from your teachers. Ideally, at least one of your recommendations will come from a science teacher who can speak glowingly about your science skills, character, and desire to learn. Make sure you know what a good recommendation looks like and how to ask for a letter of recommendation. You can initially ask teachers if they would be willing to write you a letter of recommendation at the end of your junior year. That will give them time to think about what they’re going to write, and you can get them to agree to write a recommendation for you before they become inundated with requests during your senior year. Then, you can submit a formal request at the beginning of your senior year. For your reference, here are examples of excellent recommendation letters. Your Interview Many BS/MD programs do have an interview requirement. I know interviews can be scary, but with some basic preparation, the interview should only enhance your application. Because these programs are so selective, they try to take every necessary step to ensure they admit the best applicants. Be ready to answer why you're interested in that particular program and why you want to become a doctor. Avoid generic answers that could be given by any applicant; incorporating anecdotes and specific examples will strengthen your interview responses. Don’t worry about the interview too much. By the time you interview, you’ll have completed most of the hard work needed to apply to a BS/MD program. As long as you’re respectful, you’ve done your research on the program, and you thoughtfully answer the questions you’re asked, you should be just fine. Is a BS/MD Program Right for You? At this point, you may be wondering if you want to do what’s necessary to get into a BS/MD program. These programs aren’t ideal for everyone, but they're excellent options for certain types of students. If you have your heart set on becoming a doctor, a BS/MD program will set you on a direct path toward becoming one. You won’t have to deal with the stress of applying to medical school, and you’ll possibly be able to finish medical school in less time. However, a BS/MD program may not be the best option for you if you’re not completely sure that you want to be a doctor. In fact, most of my friends who started college intending to pursue medical school ended up changing their plans. Furthermore, many of the most selective and prestigious colleges and medical schools aren’t connected with BS/MD programs. If you want to attend a top college or medical school that isn’t associated with a BS/MD program, then perhaps you should just make yourself competitive for admission to Ivy League schools and not worry about BS/MD programs. Schools like Harvard and Stanford don’t have BS/MD programs, but the vast majority of their pre-med students get into medical school. In 2012, 93% of Harvard pre-med students with at least a 3.5 GPA were admitted to medical school. Finally, BS/MD programs tend to be demanding, and the workload can be very rigorous, especially if you're in a 6 or 7-year program. Make sure you're capable of doing the work that will be required, and more importantly, make sure you really want to do the work. What's Next? If you think you want to enter a BS/MD program, you really should have a high GPA and excellent test scores to give yourself the best chance of getting into the program of your choice. Learn helpful test prep strategies if you have a low SAT/ACT score but a high GPA. Also, understand the secret to getting a perfect SAT/ACT score. Finally, regardless of whether or not you end up deciding to apply to BS/MD programs, you should know how many colleges to apply to. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

International Business Finance Essay Example | Topics and Well Written Essays - 1000 words - 1

International Business Finance - Essay Example If you have an existing business that creates a tangible product, exporting is the most common method. Start-up costs and risks are limited, and profits maybe realized early on. For some this may be the beginning a new venture, the other choices are options that may reduce some of the start-up risks. There are two basic ways to export: directly or indirectly. Direct Exporting In direct exporting, your company finds a foreign buyer and then makes all arrangements for shipping your products overseas. This method requires a lot of footwork and infrastructure, and entails more risk, but the potential profit rewards are often higher. If you choose to export directly, you have several options: Sales Representatives or Agents are essentially, the employees that are hired as foreign-based representatives or "agents" who work on a commission basis to locate buyers for your product, the same that is done domestically. Distributors will strike a deal with a foreign distributor, who purchases me rchandise from the organisation and resells it with a mark-up. The distributor maintains inventory and provides after-sales service to the buyer. Indirect Exporting An organisation uses an export intermediary to perform most of the details of the export arrangement. Many small businesses choose this option, at least at the outset. There are several types of export intermediaries: Commissioned agents are brokers who link your product or service with specific foreign buyers, allowing the primary company to fulfil the order, handle packing, shipping, and export documentation. Export Management Companies (EMCs) and Export Trading Companies (ETCs) are companies that operate in the country where the goods export. EMCs generally represent your product to promote it to other prospective overseas purchasers, while ETCs usually work according to demand, finding a need and sourcing your product for foreign buyers. Both types of companies usually take care of all aspects of the export transacti on (including conducting market research, promoting your product overseas, accessing proper distribution channels, and locating foreign distributors), making them a viable option for smaller companies that lack the time and expertise to break into international markets on their own. EMCs and ETCs usually operate on a commission basis, although some work on a retainer basis and some take title to the goods they sell, making a profit on the mark-up. Importing and exporting, on any scale, from a tiny home office or from the World Trade Centre. It is not required to have a license from the United States government in order to do international trade, but the country with which company does business may require a license. There are several issues needed in an international business plan (Rajan, 1998). Discuss the different types of risk that impact on an organisation trading on an international basis. Political risk arises from the possibility that a host government will take actions harm ful to foreign investors or that political turmoil will endanger investments. Political risk are particularly acute in developing countries, where unstable or ideologically motivated governments may attempt to block return of profits by foreign investors or even seize their assets from the host country. An example is Venezuela. President Chavez at the time at a desire to broaden the country's socialist revolution in Venezuela and issued a

Environmental Implications and the Potential of Biotechnology Essay

Environmental Implications and the Potential of Biotechnology - Essay Example This essay stresses that several definitions exist for biotechnology, one of the more general and appealing definitions is â€Å"the use of living organisms, cells or cellular components for the production of compounds or precise genetic improvement of living things for the benefit of man†. Biotechnology has assumed a certain prominence in the relatively recent past despite having been practiced for thousands of years. Progress in biotechnology was enabled as a result of the twentieth century advances in physics, chemistry, engineering, computer application, and information technology and it was these advances that resulted in the evolution of modern biotechnology. Rapidly increasing food prices which have made it difficult for the poor to afford food and a growing awareness of environmental problems that have been caused by a predominate use of fossil fuels have made advances in biotechnology. This report makes a conclusion that governments and international agencies must act to find ways in which biotechnology can be used to solve the urgent problems of the poor from all around the world. It makes sense to try to produce more food locally so that the local poor can maintain at least some quality of life. Increasing fuel prices cannot justify massive flows of agricultural products around the world and it is important to try not to waste precious resources. Thus, the benefits of biotechnology should be made available to the poor on affordable terms.

Free Essays - Animal Farm :: Animal Farm

ANIMAL FARM   About 80 per-cent of all the animals on Animal Farm completely followed the seven commandments.   The other 20 per-cent of the animals would rarely follow all the rules and they were often treated like a piece of dirt.   All the animals on Animal Farm were treated differently according to their social status, where in today’s society everyone should treat everyone equally.   The characters in Animal Farm had many diverse characteristics, some of the animals were powerful, stupid, and sneaky.   First of all, Napoleon is a huge Berkshire boar and he clearly is the most powerful of all the animals.   He was able to take complete leadership of the farm because he secretly trained the dogs to attack Snowball.   George Orwell writes, â€Å" ‘Never mind the milk, comrades!’ cried Napoleon, placing himself in front of the buckets.   ‘That will be attended to, the harvest is more important’ (817).   Napoleon is quite demanding none of the animal’s even question his authority because they know that he has more control than any other animal.   Throughout the novel Orwell has many quotes that describe Napoleon as a leader, â€Å" ‘long live Comrade Napoleon’ † (846).   All the animals on the farm (no matter what Napoleon did to them) would treat him as a powerful leader and whatever he said they would do.   Often Orwell stirs up controversy about the rebellion, â€Å" ‘forward in the name of the rebellion.à ‚   ‘Long live Animal farm!’ ‘Long live Comrade Napoleon!’ ‘Napoleon is always right.’ Those were his very last words, comrades’ † (849).   Squealer’s letting everyone know that no matter what happens to Animal Farm, just remember that Napoleon was an outstanding leader most of the time.   Napoleon was an outstanding leader and contributor to Animal Farm without his power the farm would have collapsed earlier.   Also, basically all the animals on Animal Farm were pretty dumb, they could not read or write.   After Old Major’s death, just three days after presenting his vision to the animals, Snowball and Napoleon quickly become the leaders in planning for the Rebellion because they were the only animals that were smart enough.   Besides from Napoleon and Snowball all the animals did many stupid things on the farm.   The characters in Animal Farm said a lot of stupid things throughout the whole story, â€Å" ‘He is dead, said Boxer sorrowfully.   ‘I had no intention of doing that.   I forgot that I was wearing iron shoes’ † (822).

Ralph Lauren Branding

In section of the case study will describe the CUBE (Customer-Based-Brand-Equity) del for Ralph Lauren brands. Second section will evaluate the role of brand association in the company's success. The third section determinate Ralph Laurels brand extension decision to Rugby and the last section will be recommendations for the companies regarding stewardship of their brand in the future. 3 Section 1 1 . 1. Identity of Ralph Lauren brand Brand Salience The Ralph Lauren brand has been mainly victorious in defining a exact niche group of customer's, offering a brand knowledge that is casual yet classic.It has urbanize a whole brand experience encompassing creation, display, retail, customer service and advertising resources. Ralph Lauren has been winning in extending from luxury garments to selling Jeans, bed linen and even labeled paint. The brands are updated and transmitted across cultures; Ralph Laurels marketing with logos is present around the world. The varied products include one of the world's most widely recognized families of consumer brands. For example the Polo brand draws on themes that have been explained as â€Å"country house clout, cottages and castles and Bridgehead Revisited† (Ellwood, 2002).These all advise a shape of product character that is backward-looking and nostalgic. They also propose a form of uppercases lifestyle future to e aspiration. A digit of brand names and logos of Ralph Lauren Corp.. Advises a leisure activity of the upper classes, yet it ass been presented as available to a wider audience. It is seem as more approachable than the typical Seville tailor yet purports to offer similar brand values. One of the strengths of the organization is that the different symbols and logos are all easy to recognize and to recall also it is easy for the customers to match the different sings to the right labels.Thought their brand equity with its brand extension / brand trenching advertising strategy, they amplified awareness and profi tability form offering more than Just one product category (Ralph Lauren – main weapon, 2010). 4 1. 2. Meaning Brand Performance The Primary characteristics of Ralph Lauren brands are reflecting high quality products in all categories to the customers. The organization is offering products for different age, gender and social groups. Ralph Laurel's brand images are reflecting an upper-class society. Every customer can identify it self with the specific brand.Every make is built on individual design and style, and it is appealing o the right target market. The organization is well organized with success in different ways of service also they offering warranty (up to 10 years) for the products. The organizational Is global organelles. Ra VPN Lauren NAS attempted to secure ten legal right to use images of polo players as part of its trade dress, ad prevent to American Polo Club from doing so. The country of origin for Lauren is USA and it is reflected in some brands (RL with the US flag).The products of the organization are available in different sizes, colors, shapes and materials (Ralph Lauren Weapon – online store, 2010). The prices are different for each brand: â€Å"†¦ From the very expensive Purple Collection to the more inexpensive Polo Jeans and RL. Each label provides a full range of products and line extensions† (Seafarer, 2005). Brand imagery The visual representation of Ralph Lauren is an intelligent, people of good social standing physically fit handsome young person with timeless style. Ralph Lauren uses images of the upper-class society, horse riding, sailing, and exclusive hobbies to connote that massage about his clothes via the proximity of the two images† (Ellwood, 2002). Ralph Lauren products appeal to different age groups, starts room teens to retirees (16 to 55 years olds): â€Å"Millennial teens now wear Junior-sized versions of the DENY and Ralph Lauren garb that adults wear†¦ â€Å"(Quart, 2004). Man and women with different material status and income levels are wearing the products all over the world. The brands are present through social events such in sport tournaments.The imagery characteristics comprise a feeling of an exclusive life standard; the brand mediated an attitude of nobility, luxurious, elegance and classic style. The realm of the imaginary, of imagery and meaning is the American Wild West for Ralph Laurels RL brand (Figure 1). The organizations have unique designs; the clients can recognize the Ralph Lauren elements which are reflected in the products (Figure 2). 1. 3. Response 5 Consumer Judgments Ralph Lauren is one of the world's premier brands, generally recognized and associated with diverse designs, luxury and quality.The brand quality is well organized; it is used high-end qualities for their designs, fabrics and products. The strength of the organization is their well prepared service based on: ability of products, customer services, locations, etc†¦ (Ralph Lauren Weapon – about, 2010) The Company is a market leader in the creation, marketing and striation of premium lifestyle products in four categories: apparel, home, accessories and fragrances are not fewer than 10 brand ranges within the Ralph Lauren organization (Annual Report, 2010).Consumer Feeling The brand likeability well structured thought all product areas. The brands; Rugby and Polo reflect a sportive image to the customers and sport is connected with fun. Sport events hosted by the company they are linked with amusing and leisure. The brand stores are constructed on a warm atmosphere with friendly stuff which is important for the general view. The brands of the corporation represent a good feeling to the clients, he different logos and packaging of the goods reflects confidence, warmth, trustiness, self-respect and high quality.Ralph Lauren products mediated a comfortable feeling when clients use or wear the products (Seafarer, 2005). 1 4 Relationship Con sumer – Brand Resonance The brand is successful in transmitting a picture of loyalty to their consumers, on the other side the consumers reacting with the same result, they capturing the image of faithfulness and they groom some kind of relationship to the specific brands. The brand reflects a status of healthiness and upper-class standard, some clients want to show there live-status through the RL rodents.Ralph Laurels customers are general loyal, they trust in the quality, service and the designs. Ralph Lauren website and the RL magazine informs the clients for new products 6 and lifestyles, the company send out quality magazines and catalogues to the registered brand-loyal customers, for information's around the organization (Awoken, 2007). Enthusiasts of the brand have the option to subscribe the e-mail service to get the newest releases and information's all around Ralph Lauren on the weapon to get a direct connection to the brands, and they have also the choice to ion f an clubs such as in face-book, twitter etc†¦The Ralph Lauren organization is uploading important information's about the company for shareholders, press, customers, general viewing, investors and so on†¦ (Ralph Lauren – investor, 2010) Section 2 Ralph Laurels success in brand association can be analyses in different points (Figure 3). The diverse brand logos are reflecting a specific image to the customers. Lauren brands can be allocated in dissimilar price classes, the customers can categorize the prices, styles, and exquisite thought the specific logos.Every label responds to the right target market. Through the imagery of the signs, clients can identify which the sportive and which the elegant products are. Ralph Laurels country of origin is the USA; Laurels cooperation is established in 1968 as Polo's Fashion. The most of the products are reflecting the â€Å"Americans way of life†, RL logo is decorated with the US flag, it is a sign of liberty for the US consumers. Ralph stores are global present; the flagship of the R.Lauren stores is located in Madison Avenue in New York (Vindictiveness, 2010), private organizations are offering their products; Store in stores: Harrows (Harrows, 2010)†¦ The company is offering different rodents on their weapon (Awoken, 2007); RL goods can be found on private websites and retailers as well (my-wardrobe, 2010). The cooperation has the rights of 25 lucrative licensing (Answers, 2010), the company is offering those license in alternative products through co-branding; â€Å"Ralph Lauren has built his fashion, fragrance and home furnishings†¦ (Rotation, 2006) the company is also providing jewelry accessories. (Ralph Lauren – product, 2010) By defining the diverse fashion brands, it can be articulate that they 7 are capturing different lifestyles for the various target market, the brand Polo is eased on traditional style†Ã¢â‚¬ ¦ Polo, offering styles that were refined, a mix of E nglish classic and traditional American, and conveyed the image of landed gentry to a society that had little use for class† (Answers, 2010) where Rugby can be defined as sportive Ana Purple Aloe Is more elegant Ana exults etc†¦Ra VPN Laurels characters though licensing reflected in the diverse brand logos; such as POLO, the organization owns the licensing rights for the polo player design that means the logo is specially certified for use by the company (Parr, 2007). † Polo shall have the sole eight to determine which trademark shall be used in connection with each particular Licensed Product† (Finland, 2010). Ralph Lauren is the spokesperson for the organization; he is also the â€Å"face† of the brand.He is born in the street of the Bronx, the story of him is like a myth from a storybook; form no one to one of the famous designers in the world. He is present in TV, events, catwalks, fashion-shows & gossip columns (Girding, 2008). Though diverse spons orships are the organization present in events, for example; fashion shows with after parties and charity events â€Å"Foundation o support higher education a ND p roger m s w h I c h p rove did he It h ca ere n m deed IAC I lay- u n d e RSI e r Veda communities† (electrotherapist, 2010).Events for advertising plays a big role for the company, the newest gig is the AD cinema advert (Amassable, 2010). Ralph Lauren is highly distinguished with alternative awards and reviews; CAFE (Council of Fashion Designers of America) for the categories in â€Å"fashion design† and â€Å"best in business† (CAFE, 2010) and they earned an award from the NOR for the best retailer; â€Å"The National Retail Federation has selected US fashion firm Polo Ralph Lauren for its Gold Medal Award in retail. Oust-style, 2009) and so on†¦ The well known companies success is reflected in there brands, awards and products.Section 3 Ralph Laurel's brand extension decision to Rugby is exce llent, because the company is capturing a new field for their brand association. The Rugby brand talks to the younger generations, for the sportive committed target audience also known as the Gene-Y generation; †¦ Young people were not wearing Polo, and in fact the label has taken on hippies for teens and young women in light of fashion's current preppy mood. The young market from what we know buys the knit shirts, but [with Rugby], ere dressing them head-to-toe in shirts, sport coats, evenings.It's affordable and authentic,† the designer said (Lockwood, 2004). The latest objective is to capture the growing college market with a novel vertical trade concept for the brand. Ralph is now one step forward against the competitors, the organization is capturing products for every individual customer. The look of Rugby fashion stand for the college student from an earlier period; â€Å"The Rugby line represents a nostalgic look at the Ivy League experience and the ideals of a c ollegiate setting† (Hancock, 2009).Models with tattoos ND piercing are used for fashion picture-shoots; it is Rugby way to be apparent for the Gene-Y customers. The advertising strategies for the brand are build on a successful way thought; Technological factors such as a mobile device application â€Å"Ralph 8 Lauren launched a mobile app with its Fall 2008 collection and is now selling all kinds of products with this mobile technology' (Blanch, 2009). The phone app: â€Å"Make you own Rugby' is offered to clients for free download, to design their own shirts, choosing shapes, colors and uploading pictures.Every one with the app can create an individual rugby close. It was a victorious way to attract the already exist and new customers (l I ones, 2 I en organizational Is attracting ten consumers Walt n Levers events; new store openings, fashion shows, leisure activities, competitions, parties etc. All information's for events can be filtered out from Rugby weapon (Rugby â⠂¬â€œ Style Blob, 2010). The Rugby Cafe is a place where rugby clients can meet and to become acquainted with each other, it is a space where consumers can order food and drinks in a comfortable atmosphere (Rugby – Our Stores, 2010).Purchase prices for Rugby articles are more reasonable in the market; â€Å"the Rugby store offers a repay lifestyle collection at more affordable price points than Laurel's Blue Label (only available at Ralph Lauren stores) and Black Label and Collection (sold at select department and specialty stores as well as Ralph Lauren stores. ) Rugby will be around 40 percent less expensive than Blue Label in some product categories† (Lockwood ,2004) Rugby by Ralph Lauren is a triumphant way which attracts the younger generation; with the attractive, casual, sportive and leisure oriented, historic based designs and products.My first recommendation for the stewardship of Ralph Lauren cooperation future is, o produce their all products in the USA, bec ause it would be reflect more quality â€Å"made from Americans to Americans† it can be a slogan of advertising for the US market, for every other countries, it can be â€Å"made from Americans for the World†. The second recommendation is to be more different than the competitors, M. Numeric (2007) sad it before: â€Å"Differentiation, the art of standing out from the competition. It can be everything, for example; a space in Ralph Laurels website, where customers can design and buy their own Lauren sweatshirt, NIKKEI is offering this with shoes already to their clients (Nikkei, 2010) The third advice for the organization is to advertise more in the East of the globe (East and Far East). The different brands are already known in the US and Europe but not really in the East countries like; Turkey, Iran, China etc†¦ , only 1 or 2 brands (POLO, Ralph Lauren) are popular there, but what is with the other brands (chaps, purple label†¦ ) they are not really recogn ized and present in those countries.There is a powerful target market for the Ralph Lauren cooperation, with effective advertising strategies, the company can be successful in adding clients for their products, the result can be; more sales, profit, high turnover, customers, reputation and so on. My fourth proposal will be, the advice to work with other famous 9 persons together, it can be; popular designers, celebrities, politicians etc†¦ , the company can make features in the designs with those persons, it can be for example; Ralph Lauren winter collection designed by Marc Jacobs or Beam's graphic design on Lauren shirts†¦Those features can attract more customers to buy Ralph Lauren products and it will be a good social advertising for the organization. The last point of y recommendations will be that the company can produce their products ecological responsive. They can use for the manufacture of Ralph Lauren products environmental friendly materials; colors, fabrics / garments, recyclable goods etc. A big organization like R. Lauren can reduce the carbon emissions significantly and that would be a positive respond from the clients.